Logic Behind Yard Signs in Politics

If they're not very powerful, then why are they so omnipresent?

In this era of bad analysis, with Twitter and high-profile digital campaigns, the brand doesn't seem to have any impact on many people, especially the big presidential campaigns.

First of all, these signals are not cheap compared to tweets and social media platforms. And they appear decals! There are no political statements anywhere about these signs.

But for some reason it will continue. This is because they are not cheap.

How much freedom are we talking about? Well, if you want to buy 2,000 full-color gardens with low-cost websites, you'll pay $ 2.95 - the total cost of metal H entries to throw sights. . (The total cost of tiles is $ 5,900.)

Buying garden boards is a big step - not just buying one, but buying thousands or tens of thousands of items is relatively effective. The businessman said that trading a local TV station would cost hundreds of dollars.

On the other hand, the physical activities involved in a rare TV ad campaign - should not drop 2,000 printed marks on the ground.

How effective are these symptoms? According to one study, the improvement is not slight at all.

According to researchers at Columbia University last year, voter registration increased by 1.7 percentage points.

Researchers are surprised by his findings for Polycocchi - they believe symptoms have no effect on experience.

“We are surprised by these results, because the traditional signs of washing are less effective - they are wasting money and time. Alex Cobob, the author on the website, said that many of the campaign’s advisers believe the signs“ promise a chorus ”and not much.

However, there isn't much to write about at home until you leave.

Some political advisors, such as Mowery Consulting Group, are unexpected.

"The signs are the dream of a press store advisor," the lawyer wrote in a blog posting and election campaign. You can never find it, it's rare for your campaign budget and field staff (if the campaign is as big as you have it) and they don't do anything bad about IDs. Names, letters, or [hear your voice]. "

They believe that such gestures, which are more sophisticated and data transferable, will be ineffective.

Another problem. He added: "In addition to their inefficiency, another problem with the backboard is their theft."

The failure of political symbol jokes, such as the ineffectiveness of market development, makes jokes a common goal. For example, in October 2008, Johnny Manning joke about political campaigns.

The headline "Obama's Macon Will Be Found Out of Contact in the Billboard Campaign" is using the Republican candidate as street signs as a poem against Obama. She holds a long campaign from the sixties.

Humor - It was a joke or a decade when Obama was at the heart of the "big" campaign.


The grain of truth is hidden in the seventh. However, after realizing how effective the Burmese Shaf symbolism was in the right context, they started political campaigns.

Alan Odell, owner of the business group, which started one of the first brushes to shave the market on, suggested that it had set up road signs to promote the company until the next day.

To test his idea, he took some markup and tagging away in a remote area of ​​Minnesota. Roughly, the introduction of the song had an impact on business, and Burma-Schaff has been on the mainstream for the next forty years.