HOW TO USE TWITTER FOR BUSINESS MARKETING

 Twitter marketing refers to the use of Twitter for promoting or advertising the business by companies or users by reaching out to new customers. It also allows you to market your blog, drive traffic to your website and create an identity for your brand. Twitter has a lot of unique features and options that can be used for promoting a business, service, product, etc. Some of the features are as follows:

 Images and Videos: Twitter allows you to add images and videos to your tweets. By adding images or videos, you can drive engagement by more than 300%. It also allows you to tag as many as 10 users to increase the exposure of your Tweets.

 Advanced Search: This feature allows you to get ahead of your competitors. In this feature, through search terms, you can find recent tweets of your locality, keep up with the current events, and find out how people feel about you and your competitors, etc.

 Tweet Alert: It allows you to customize your Twitter account so that you get notifications when a tweet is posted. For example, if you want someone to get interested in your brand, you need to know about his interests and for that, you can set up a tweet alert on his account.

 With over 330 million monthly active users, it could be a traffic goldmine for your organization. However, there are also 500 million tweets sent out every day, so how can you get your tweets seen? Should you still invest in it?

 Just like LinkedIn and Facebook Groups, there are lots of different ways you can use it for your business, but at the same time, there are lots of companies struggling to make Twitter work as effectively as it used to be in the past.

 Want to learn more about your customers? Bring a human touch to your brand? Build buzz about your new product? Provide super-fast customer support? Start cleaning up after a PR disaster? Hold a group chat and educate your customers?

 No matter at which stage you are, this guide will help you either start from scratch or guide you to the next level of using Twitter to grow your business, traffic, and sales.

 First, if you’re new to this whole social media marketing thing and you might have heard the name Twitter sometime before on the news but never really used it before, what is Twitter, and what makes it so unique?

 At its origin, Twitter is a short message communication platform that allows you to send out messages (or Tweets) up to 280 characters (it used to be 140, but that officially changed in November 2017) to people who subscribe to you (the followers).

 Your Tweet can include a link to any web content (think of your blog posts, website pages, etc.) or a photograph or video. Just like people can follow you, you can also follow others. This allows you to read, reply to and easily share their Tweets with your followers (retweet).

 However, next to this basic use Twitter has grown to so much more over the more than ten years of its existence. Twitter can be anything you want or make it to be. But before you can do that, you must create an account.

 In an always-connected mobile-first world, of course, you don’t need to use your desktop computer to create a Twitter account (Twitter is even used for 80% using a mobile), but if you want some ease of use setting up your account, choosing the right pictures for your profile, etc. we still recommend using your computer.,

 Your Twitter account and profile are the foundation of your Twitter experience for your followers. It’s your chance to tell your business story to the Twitter community and will most of the time be one of the first contact points when someone is figuring out if they want to follow you (or not).

 As a result, It is important that your Twitter presence have the same look and feel as your other presence online. This helps people identify your business and builds trust. So, as part of your social media strategy, choose an account name and images consistent with your other online presence and your brand.

 Let’s start by going to Twitter.com where you will be greeted with a blank page, where you can give your email address, come up with a password and leave your real name.

 And to come up with a Twitter handle or username. On Twitter, your username, or handle, is your identity. If you can, sign up for Twitter by using your name or a variation of it as your username (assuming somebody else isn’t already using it).

 That’s it your done; you just created your account. Twitter will now ask you for topics you’re interested in and will give you the opportunity to start already following suggested accounts or accounts of the people you already know by connecting your Gmail or Outlook email accounts.

 We suggest you skip these for now. People will get a notification when you follow them, and it is better to show a full, interesting profile to them when they figure out who is following them instead of the empty profile your profile is still right now.

How To Make Money On Twitter

 At a later stage, you can always still use the “Find people you know” button located on the right side of your profile page. This will give you the option to find people you already know using your address book from either Gmail or Outlook.

 If you’re a really small business, we might suggest using your business name as the name for your account, but using a personal photo for the profile photo, adds a personal touch and might resonate better with your customers.

 The second picture you need to upload is the Twitter header photo; this is a large background photo. The big-screen real estate gives you enough space to tell a story about your business maybe. Similar to the cover you have on your Facebook company page, this visual will appear at the top of your profile page.

 If you go to your profile, you will be greeted with a beautiful empty profile. By clicking on the “edit profile” button, your profile transforms into an easy way to upload a new profile picture and header photo.

 While you’re still editing your profile, don’t forget to add your location. Especially for a local business, this can help build a stronger connection with your potential audience. But remember, Twitter is a global phenomenon, if people from another city or country are visiting your profile, they might not recognize your specific neighborhood or community name.

 Of course, you want people that visit your profile also end up as visitors to your site. By adding your website or link to your blog, you make it easy for people to find out more about your business.

 Maybe put a link to a special landing page for people coming from your Twitter profile? This is a great way to welcome those visitors to your site and make them feel right at home.

 Next, to your visual branding like your profile picture and your header photo, your bio might be one of the most critical items on your profile. It gives you the opportunity to tell the people viewing your profile precisely who you are and what you do.

 You’ve only got 160 characters though, so skip the mission statement and talk about the benefits you deliver. Why would someone want to follow you? And while you’re at it, add a little personality to help your profile stand out even more from the crowd.

 Your profile is complete, and you might feel the urge to start following a lot of accounts to let the world know that you’re alive (and in the hopes of them following you back). But hold your horses a little bit longer, your profile is still empty on one important point, and that is the tweets themselves.

 Talking on Twitter, though, is something completely different. It is a fast-paced place where people share ideas, parts of sentences, quotes from others, etc. At first glance, it might look a bit hectic, almost like a bar, but that’s where the charm lies with Twitter.

 Try using the search function of Twitter to search for people talking about words that you use in your business as well and start engaging or Tweeting with them. Getting yourself familiar with sending out tweets.

 Let’s first start with the basics; a Tweet is a message that you post on the network. It can contain text, pictures, a GIF and/or a video, or a combination of these.

 When you see someone else posting something interesting, you can send a reply to that person, or if you want to talk to people directly, you can send an @reply to them. The @reply is a public message that mentions the Twitter username of the person you’re replying to or sending a Tweet towards.

 If you want to say something to someone and you want the Tweet to not just appear in the timeline of everyone who follows both, be sure to start your tweet with a dot, and it also appears to everyone just following you.

 A direct message allows you to send something to another Twitter user who appears in a special private place. Although it used to be that you could only do this to people who follow you, nowadays you can send a DM to everyone (unless they specifically blocked this in their settings).